Segmentation


Find out how we segment customers in neat and functional ways

All groups are similar, yet all groups are different. Normally customers are segmented by socio-economic brackets but with groups we can segment by outcome and style to enable us to create subsets of products that will match their needs. Our system enables us to segment all our products by a group taxonomy that ensures that we show the right products and don't show the wrong ones. This integrates with the concepts of branding to enable us to ensure that customers can quickly find what they are looking for across a number of dimensions.

Other Fascinating Stuff to Read


Devices

Works on desktop and any mobile device as well!

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Architecture

Learn about the elegant architecture that allows everything to hang together

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Branding

Branding is key and needs to reflect customer expectations and needs.

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Development

Discover what we are working on and why

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Discovery

Finding things to do and where to stay as a group is key

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The Network

We operate a website of owned and third party websites.

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Packaging

We can take a bundle of products and combine them together into tasty packages

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Payments

We take groups payments and break them down so individuals can pay their share

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Products

Managing lots of disparate products types requires a clever system

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Rates

We can produce different rates for any period and use rules to apply special discounts

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Segmentation

Find out how we segment customers in neat and functional ways

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Going Social

A group is social and needs tools to talk, decide and pay

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Territories

The system is designed around franchise and licensing territories

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Tools

We give organisers the tools to get their group organised and working together

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Video

Video Explanator

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