Find out how we segment customers in neat and functional ways
All groups are similar, yet all groups are different. Normally customers are segmented by socio-economic brackets but with groups we can segment by outcome and style to enable us to create subsets of products that will match their needs. Our system enables us to segment all our products by a group taxonomy that ensures that we show the right products and don't show the wrong ones. This integrates with the concepts of branding to enable us to ensure that customers can quickly find what they are looking for across a number of dimensions.